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Fractional
Marketing Team
Senior marketing strategy and delivery for tech, design & professional services businesses across the UK, Europe, and USA
£750
/day
rhode is a plug-and-play, end-to-end fractional marketing team for startups and SMBs. We design, build, and implement the strategy and content that makes you the obvious choice for your customers — not your competitors. You might not be able to control your customers directly through telepathy (yet), but with the right strategic positioning and messaging, and a content engine that captures demand, you can absolutely influence them.
Tell us what you need. We'll tell you if we can help.
30+ engagements delivered
15+ years combined experience
Always-on
Delivery starts within 24 hours of sign-on
30-day satisfaction guarantee
TL;DR
We're your senior, embedded marketing team — strategy, content, and campaigns designed, built, and run by Tom and Rachel, helping you become your customers' obvious choice.
How does a fractional marketing team work?
"Fractional marketing team," "fractional marketing agency," "fractional CMO," "fractional CMO services," "fractional marketing consultant," "outsourced marketing team"... what does it all mean? It's confusing, and honestly, you don't need to care. What matters is whether our offer meets your company's needs.
In a nutshell, the rhode Fractional Marketing Team service is a full content marketing agency experience, designed for startups and SMBs of 10–100 people in tech, design, and professional services. It's different to a traditional agency marketing team because we don't hide our doers behind layers of client services people. We've done that before, and it sucks — it's not transparent, it costs you more, and it's frankly stupid. We're Tom and Rachel. Tom leads on strategy; Rachel on creative. We can draw on a close network of partners to deliver beyond our capacity if required, but we usually don't need them. That means every £ you spend with us goes on output, not schmoozing.
Another way we're "fractional": while we're always-on, you only pay for a fraction of the time. We can squeeze a lot into 15 hours a week, so why pay for the full 40? It works for both of us — it saves you money, and it lets us work with more companies and stay flexible with our time.
How it works
On day one, we're going. We workshop with you to define your goals, then start building your target audience, define your product, extract the positioning, and craft the messaging. We work out the channel mix, optimise your existing profiles, and start delivering value straight away through content and campaigns.
Our methodology
1
Audit & strategy
We start with your business, not a template: auditing what's working, what isn't, and where your buyers actually are, before writing a word.
2
Build
We design the specific mix of content, campaigns, and channels that fits. Could be LinkedIn, could be your website's content engine, could be paid.
3
Implement & distribute
Production and distribution run in parallel. Content doesn't sit in a drafts folder waiting for a monthly review.
4
Iterate
We report on what's actually moving the needle and adjust the mix monthly, dropping what isn't working and doubling down on what is.