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Content Writing
B2B content writing for tech, design and professional services across the UK, Europe, and USA.
1,000+
articles written · direct access to your writer · most work delivered within a week
It's hard to convince somebody to stop scrolling. It might be doable with funny cat videos, it's even doable with the right image. But text? That's hard. And thanks to AI tools, anyone can generate a thousand words and slap it into a CMS and hit deploy. Thankfully, we're a different kind of content writing agency. We've written thousands of blog posts, case studies, guides, infographics, product descriptions, technical whitepapers, and pieces of sales enablement collateral — the kind of range you'd expect from a b2b content writer who's seen it all, not a generalist content writer picking up whatever brief comes in. We're good at it. We've honed our craft. We've sanded our content writing rough edges and we know how to make commercial writing that captures the attention of the right people and encourages them in the way you want.
Tell us what you need. We'll tell you if we can help.
1,000+ articles and blog posts written
Direct access to writer
15+ years combined experience
Most work delivered within a week
2 rounds of revisions
TL;DR
We're your B2B content writing team: blog posts, sales enablement material, and white papers, written bespoke or fast-turnaround with or without AI assistance depending on the brief, always with senior human editing before it reaches you.
What we offer
Content writing used to be about one thing: getting as high up the Google Search rankings as possible so that people click on your site. These days, it's about lots of things. So we create work designed to meet a lot of different needs:
1
Build your brand and tell stories to craft a narrative
3
Get your company cited in AI search engines
5
Explain how to use your product in tutorials
2
Help people find your website
4
Educate people about your product
6
Convince future buyers using your experience and expertise
Sometimes that's blog content optimised for search. Sometimes it's a dedicated white paper writing service for a single high-stakes sales enablement asset. It depends on the goal.
Tell us what you need. We'll tell you if we can help.
Who this is for
Tech and SaaS companies
Design studios and agencies
Professional services firms
Marketing teams needing overflow capacity
Sometimes that's blog content optimised for search. Sometimes it's a dedicated white paper writing service for a single high-stakes sales enablement asset. It depends on the goal.
Tell us what you need. We'll tell you if we can help.
Old way vs new way of content writing
OLD WAY
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Brief → account manager → junior/specialist writer
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Back to account manager/director for editing → client
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Institutional knowledge — banned words, tone, feedback — lost at each handoff.
RHODE WAY
Our approach to content writing is creative and technical because that's who we are as people. Tom is our lead writer. He is a passionate musician and technologist. He is particularly interested in computational linguistics and machine learning, and built his own language models as part of his MSc.
Most content writers are creative and enjoy writing. This is a great starting point, but it's not enough. Most seo content writing agencies still treat SEO as something bolted on after the first draft. The best content is engineered for human consumption (psychology), as well as computational consumption (SEO and AEO) — from brief to delivery, not retrofitted. Our writing is both creative and technologically literate.
Our AI policy
Our standard approach is to use our brains as much as is humanly possible, and where we need to extend that capability, we are happy to use AI. This means any creative work comes from us, the people you're paying. Our approach to SEO and AEO is AI-led, and depending on the goals and scope of the project, we're happy to use AI to extend what we're able to deliver.